Tips for SEO in the company
 |
Tips for SEO in the company
If you have a company blog but you are not paying attention to SEO, you are missing a golden opportunity to attract high-quality traffic to your website and improve the generation of leads. Here are important professional SEO tips that will surely improve the ROI of your blog.
Use blog posts to optimize long-tail keywords that are not covered on your main website, especially keywords with a high level of purchase, such as "long-term health insurance benefits" or "long-term care providers". long-term health insurance ", or" long-term ". Long-term benefits of health insurance for millennials. "
Add conversion elements to your blog post template. If a reader is excited about the publication of his blog about long-term health insurance, show a query form, his phone number and perhaps a link to the associated service page on his website, at the foot of the page of the template and/or in the sidebar.
The titles of blog posts should include target keywords, but they should also be attractive to human readers. Mixing the two purposes can be challenging; A useful tool is the marketing value holders analyzer, which allows you to play with the wording to find the right combination.
For SEO and many other reasons, it is imperative to publish high-quality content. Google's algorithm has improved its ability to identify and reward original, meaningful and authorized content, and of course, the readers of its human blog seek the same. With that in mind, the authors of your blog should identify themselves by name and have biographies in each publication or on a separate page that establishes their credibility.
Another important element but passed by the quality of the content is the edition. Blog posts are the plagues of grammatical errors, spelling errors, incomprehensible sentences and the fact that you cannot get great approval from Google and, most importantly, from your customers and potential customers. Have publications edited for their meaning and revised to verify their accuracy before publication. For more information, check out this detailed article I wrote for smashing magazine.
Publications for which topics of continuous interest must be addressed: for SEO purposes very well because they attract high-quality inbound links. After publishing a DML, leave it to the participants of the social networks and bloggers of your niche; If they like it, they can link to their blogs and websites. And not only have the links to boost your SEO but also to attract new and relevant trafficked in your blog.
If you publish an infographic on your blog (a great idea, by the way), include the insertion code at the end of the publication, and make sure that the insertion code is linked to the blog post or to a relevant product/service page on your main website Blogs and websites in your niche can capture the insertion code and, therefore, easily reproduce your infographic, which again gives you high quality links and new relevant traffic.
Invite influential bloggers to your niche and related niches to be guest authors on your blog. These authors will improve the quality and authority of the content of your blog, which Google will notice. And once again, the invited authors will promote their guest publications, giving new links and new traffic. The key is to invite the authors selectively: make sure they are credible, have credible websites and have experience in their specialty and as writers.
If your blog has been around for a long time, you probably have old publications that are not up-to-date or that are no longer relevant to your business and/or blog topic. The elimination of these publications will reinforce the relevance of the general content of your blog and will probably improve your overall organic visibility. Solid blog posts in the archive that have become a bit dusty can be updated and shared again on social networks, a relatively easy way to attract new readers, links and social networks.
If you have an active effort to publish off-site as part of your SEO or brand campaign, your blog posts can be VERY useful to link. Many external publishers are not willing to include links to the product/service pages of the company's website in the bodies of guest publications or biographies, as they are considered to be (and often are) too promotional. Blog posts tend to be more informative and less "market" than the standard website content and, therefore, more acceptable to publishers who are legitimately concerned about maintaining the integrity of their content.
Comments
Post a Comment